Sports Marketing: LeBron James, Pt.2

You have to admit that you have been swept in the awe of the “LeBron James Sweepstakes”. This whole week has been filled with special editions of Sports Center and PTI dedicated to NBA Free Agency and where the big stars will land. Of course we all think...

Sports Marketing: LeBron James

As July 1 looms closer, GMs, owners, and even team members are going crazy over LeBron James and are trying to sway him to come to their team. This NBA Free Agency period is going to be the popular topic for weeks and perhaps years to come. Who would’ve thought...