Happiness Happens

With August around the corner, I had to look at the Chase Calendar to see how special August truly was. Did you know August is National Inventor’s Month, National Panini Month, and Audio Appreciation Month? There are some other special themes as well, such as...

Festivals & Events: Feedback

Feedback is essential if you are coordinating festivals and events. It is the feedback that determines which attractions will be back at the next event and what was missing. Feedback can also mean an increase or decrease in patron attendance for your event. As a...

Real Estate Marketing: Follow Up

There’s nothing worse than when you meet someone, get their info, e-mail/call them, and get no response. If this were in a conversational situation, it feels as though that person has their backed turned to you while you’re talking. It’s humiliating...

Sports Marketing: LeBron James, Pt.3

On Thursday night, nearly 10 million people tuned into ESPN to see “Decision 2010”. LeBron James announced that he was heading to South Beach to team up with Dwayne Wade and Chris Bosh in Miami. In 10 seconds, Cavs fans were destroyed, the city of...

Follow Up!

Following up is so important in business. The difference between a single sale  and repeat business is as simple as following up. You should have a system in place that notifies customers of additional information and keeps your business top of mind. Here are some...