Sports: Ochocinco & T.O.?

You can’t ignore the latest news of Terrell Owens joining Chad Ochocinco on the Cincinnati Bengals. Critics are still reacting almost a week later,¬†giving their analysis on the situation.¬†Yes, both receivers have extreme personalities and both have caused...

Sports Update: Chris Paul

Now that LeBron James’ decision to go to Miami is forgotten (well, almost forgotten), Chris Paul has stepped up and wishes to be traded. This was definitely out of the blue, especially since the young guard signed a 4 year, $68 contract extensionat the end of...

Sports Marketing: LeBron James, Pt.3

On Thursday night, nearly 10 million people tuned into ESPN to see “Decision 2010”. LeBron James announced that he was heading to South Beach to team up with Dwayne Wade and Chris Bosh in Miami. In 10 seconds, Cavs fans were destroyed, the city of...

Sports Marketing: LeBron James, Pt.2

You have to admit that you have been swept in the awe of the “LeBron James Sweepstakes”. This whole week has been filled with special editions of Sports Center and PTI dedicated to NBA Free Agency and where the big stars will land. Of course we all think...

Sports Marketing: LeBron James

As July 1 looms closer, GMs, owners, and even team members are going crazy over LeBron James and are trying to sway him to come to their team. This NBA Free Agency period is going to be the popular topic for weeks and perhaps years to come. Who would’ve thought...

Sports Marketing: Summer Marketing

Summer is here and it is a great time for sports! The weather is beautiful and everyone is dying to get outside and take advantage. If your sport is a fall sport, now is the time to be marketing your team and gain fans. Starting 2-3 months out from your first game...