Why Consistency is Key in Social Media

In social media, there so many keys to success: great content, the timing of your content, how much is too much or too little…and so on. The biggest one is consistency. You have to be consistent with your posts, tweets, and updates. What good is great...

Struggling to Find Your Niche? 3 Ways to Find It!

After my blog post on focusing on your niche (Are You Trying to Be A Superhero?), I received many questions on how to identify and find your niche. It is an interesting journey for entrepreneurs and can be frustrating. First, Merriam-Webster defines niche as the...

Don’t Be A Network Hog!

Networking is one of the most effective ways to market your business. It gives you the opportunity to meet potential customers face-to-face and qualify them. I love attending network events. I meet new people and re-acquaint myself with connections in my network....