Sports Update: Chris Paul

Now that LeBron James’ decision to go to Miami is forgotten (well, almost forgotten), Chris Paul has stepped up and wishes to be traded. This was definitely out of the blue, especially since the young guard signed a 4 year, $68 contract extensionat the end of...

Sports Marketing: LeBron James, Pt.3

On Thursday night, nearly 10 million people tuned into ESPN to see “Decision 2010”. LeBron James announced that he was heading to South Beach to team up with Dwayne Wade and Chris Bosh in Miami. In 10 seconds, Cavs fans were destroyed, the city of...

Sports Marketing: LeBron James, Pt.2

You have to admit that you have been swept in the awe of the “LeBron James Sweepstakes”. This whole week has been filled with special editions of Sports Center and PTI dedicated to NBA Free Agency and where the big stars will land. Of course we all think...

Sports Marketing Surprises

Sports is full of surprises. Surprises also come with opportunities. For example, wouldn’t it be a surprise if LeBron James signed with the Miami Heat during free agency? Even though this is exactly what Pat Riley is hoping for, it also provides an opportunity...