Keep Your Leads Warm…Incubate!

Do you have a system that keeps your leads warm for conversion? You should have one. When you encounter prospects, they are not always in the position to buy from you. They will need your services in the future, so incubate them. Keep them warm by staying top of mind....

Please Add Your Photo on LinkedIn!

Tell me if this has happened to you before… As you check your e-mail, a LinkedIn invitation pops up. You log-in to your account to view the invitation only to find that the person has no photo and the message is the generic: “I'd like to add you to my...

Why Consistency is Key in Social Media

In social media, there so many keys to success: great content, the timing of your content, how much is too much or too little…and so on. The biggest one is consistency. You have to be consistent with your posts, tweets, and updates. What good is great...

Struggling to Find Your Niche? 3 Ways to Find It!

After my blog post on focusing on your niche (Are You Trying to Be A Superhero?), I received many questions on how to identify and find your niche. It is an interesting journey for entrepreneurs and can be frustrating. First, Merriam-Webster defines niche as the...