Struggling to Find Your Niche? 3 Ways to Find It!

by | Mar 21, 2011 | Marketing

After my blog post on focusing on your niche (Are You Trying to Be A Superhero?), I received many questions on how to identify and find your niche. It is an interesting journey for entrepreneurs and can be frustrating. First, Merriam-Webster defines niche as the...

Are You Trying To Be A Superhero?

by | Mar 14, 2011 | Marketing

You can't be everything to everyone.  Unfortunately, it's true. That's why focusing on your niche is so important. It allows you to be focused on a particular audience and save frustration. If you try to be everything to everyone, you'll ask for anyone to be your...