Sports Marketing: LeBron James, Pt.3

On Thursday night, nearly 10 million people tuned into ESPN to see “Decision 2010”. LeBron James announced that he was heading to South Beach to team up with Dwayne Wade and Chris Bosh in Miami. In 10 seconds, Cavs fans were destroyed, the city of...

Sports Marketing: LeBron James

As July 1 looms closer, GMs, owners, and even team members are going crazy over LeBron James and are trying to sway him to come to their team. This NBA Free Agency period is going to be the popular topic for weeks and perhaps years to come. Who would’ve thought...

Sports Marketing Surprises

Sports is full of surprises. Surprises also come with opportunities. For example, wouldn’t it be a surprise if LeBron James signed with the Miami Heat during free agency? Even though this is exactly what Pat Riley is hoping for, it also provides an opportunity...