Real Estate Marketing: The Basics

Real Estate Marketing can be challenging, especially with the gloom of the economy. The way to market real estate is also changing. No longer can you put a sign in front of the property and wait for the phone to ring. You have to be proactive and find your clients....

Effective Marketing for Listings, Part 1

Do you advertise your listings in the local newspaper? Does your company also advertise in the local paper? Is it wise to advertise the same property twice in the newspaper? Double the exposure-right? Not exactly. It's double the money spent with advertising and your...

Utilize Your Tools!

Do you utilize all of your marketing tools? This may come as a surprise but most real estate agents do not know all of the advertising that their brokerage offers. Do you put your listings on the company's website? If you work for a franchise office, are your listings...