With the current state of the economy, everyone is scrambling to save a couple of dollars, and that’s ok. However, sometimes you have to call in “the specialist”. This was a lesson I learned trying to do my hair.

My hair is very curly and when I am going out or want to shine at an event, I’ll straighten it. I had a big event coming up: I was getting inducted into my college’s track hall of fame and I really wanted to look nice. I decided to straighten my hair before I got on the plane and then I could relax with my family that night.

What a disaster! Thanks to the stale air on the plane and the humidity in California (it was nice beach weather), my hair turned into long, wet locks. My aunt came to pick me up from the airport and laughed at me. She said not to worry, that she wasn’t laughing at me but with me (Note: I was not laughing), and that she had already booked a hair appointment for me the following day. What I had learned: sometimes it’s ok to do things yourself but when you want it to look impressive, don’t spend hours doing it yourself. Call in “the specialist”.

What does this have to do with my marketing?, you ask. There are plenty of do-it-yourself solutions that are available to business owners and professionals to save money. Keep in mind, that you will have to learn these do-it-yourself methods and this takes time away from your business. This time is better spent selling your products and services, and meeting with customers. The 2 hours that were spent on my hair were wasted and all because I wanted to save $50. Was it worth it? Definitely not!

Don’t be afraid to call “the specialist”. It could save you time, headache, and money in the long-run. What are some situations when you would call in “the specialist”? Let us know in the comments section below.

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