Facebook is constantly changing. No longer can you post on your Facebook page without a strategy and get results. This means that you have to have a strong Facebook strategy and content approach. This means you have to think outside the box and be creative. Need a Facebook page recharge? Check out these 3 great tips on how get the traffic going again!
1. Use fill-in-the-blank content
This type of content promotes engagement and comments. A great advantage of using this type of content is that you are gathering content that your audience wants to hear! How precious is that? This is really going to help in your content marketing knowing what your audience wants to hear. Below is an example of this type of content. Not only did I get comments from my Facebook audience but I got information on EXACTLY firghtens them about social media. Priceless!
2. When in doubt, ask your audience!
If you don't know, ask-right? Don't be afraid to create a Facebook post asking your audience what they would like to hear from you. Remember, what YOU think they want is different from what THEY want. The more content that you create that your audience craves, the more they come back and share your content with others.
3. Be creative and see what others are doing
Check out this awesome blog post from PostPlanner. One of the tips that they give for a sputtering Facebook page is to have AMA's. AMA stands for Ask Me Anything, and it's a popular technique from Reddit. If you think about it, many people “like” your Facebook page to know what your company/business is up to but also more information about your product or service. Why not host a session where you can answer questions from prospective clients, current clients, and your Facebook audience. And as a bonus, wouldn't this be great lead generating as well?
I can't wait to try Tip #3 myself! I'm sure many of you have social media questions and so do my Facebook fans! Whatever tip you try, remember social media marketing is all about quality and consistency. This also goes for Facebook marketing. With over 1 billion people, it's important to shake things up on Facebook to keep grabbing attention.
Let us know in the comments below on what tip you are going to try or how you keep the traffic coming!